Festivawl is the brainchild of myself as the CEO and Designer, and my good friend and Co-Founder, Cipri, who serves as the CTO. We're building this product as a springboard for our entrepreneurial careers, aiming to address a problem most festival-goers have: the inconsistent, confusing landscape of individual festival apps.
Navigating the fragmented ecosystem of individual festival apps can be a headache for users. Each festival having its own isolated app imposes a unique interface and performance level on festival-goers. The need for downloading different apps, creating multiple accounts, and adapting to a new UI every time complicates what should be a fun experience.
We envision Festivawl as the go-to platform that aggregates all festival experiences into a singular, easy-to-use interface. The design incorporates a calendar-like view reminiscent of Google Calendar, ensuring immediate user familiarity and facilitating intuitive navigation.
Our initial focus is on user adoption, striving to demonstrate the tangible benefits of Festivawl to festival-goers and organizers alike. We believe in establishing value first, which will lay the foundation for future monetization strategies.
Before diving into development, I scouted Mobbin.com to analyze calendar apps, laying down a benchmark for what Festivawl’s calendar should offer. The aim was to understand how these apps work, look, and feel. Further, we carried out competitive benchmarking to understand what sets us apart from the competition. The realization was eye-opening: even though calendar views are standard for calendar apps, ours was unique among festival apps.
Cipri and I put our heads together to come up with the first draft of the user flow. The flow did go through several iterations, but the essence remained the same.
My tool of choice for wireframing is Figjam, especially for the complex Calendar component. Ensuring that Cipri could implement the logic efficiently was a priority, so we sought to perfect this right from the get-go.
Opting for a dark theme, I experimented with a subtle noise effect for the background. This unique visual style was carried over to other elements by manipulating their opacity.
To kick off the validation process for Festivawl, I took to social media to create a buzz and gather potential users in a dedicated Discord community. This provided a platform to build in public, allowing for real-time feedback and transparent development.
In the community, we released a Maze prototype and were thrilled to receive 42 responses. The data was revealing: while only 48% had experience using a festival app, an overwhelming 93% were familiar with calendar apps like Google Calendar, Teams, or Apple Calendar.
We observed a 35% drop-off rate during the testing phase. A deep dive into user behavior showed that this drop-off mainly occurred because participants were more interested in exploring the design rather than following the instructions for insightful feedback. For the remaining 65%, we had a high direct success rate of 93%, a promising metric that validated our design choices to an extent.
We didn’t just stop at gathering data; we listened, learned, and iterated. Here are some key improvements we made based on the user feedback:
By incorporating this valuable feedback, we were able to significantly improve the user experience and meet expectations more closely, demonstrating our commitment to a user-centered design approach.
Beyond design and product development, I’ve extended my role into realms like marketing and sales, website development, and social media strategy. This holistic approach has provided a more rounded view of the business and has been an invaluable learning experience.
In anticipation of our launch, I crafted an interactive landing page using WordPress and Elementor. It serves not only as an aesthetic extension of our brand but also as an engaging prelude to the app we are about to release.
This project has been a lesson in the value of iterative design and continuous user feedback. It has taught me the importance of aligning a product’s UI/UX design with the mental models of its target audience. Furthermore, I’ve gained valuable insights into balancing aesthetics with functionality, particularly in designing the app’s calendar view and artist selection process. Overall, the project has expanded my skill set and further emphasized the importance of interdisciplinary collaboration for achieving a comprehensive and well-executed product design.